5 Elements Every About Page Must Have
How do you make your about page excite your reader and get her invested in your business? By incorporating these five elements:
View ArticleStart At The End: How Your Content Marketing Goals Develop Your Strategy
Content marketing is one of the biggest buzzwords. It’s also one of the most vague marketing terms out there. Content includes audio, video, writing and everything in between. Anytime you put out some...
View ArticleWhy Your Business Facebook Page Will Never Be Your Company’s Website
What website is printed on your business card? Your business's domain name or your company's Facebook page? If you chose the latter, we need to have a talk.
View ArticleWhy CRM Fails and How to Fix It
Your CRM can fail for a number of reasons. The most common is lack of adoption by your team. To help you use your CRM more effectively, here’s how to fix poor adoption and get more out of this powerful...
View ArticleThink Personalization in Marketing Doesn’t Work? Think Again!
Discover why personalization in marketing is so vital in today's world of digital transactions and online consumption.
View ArticleWhat Yummy Cupcake’s Customer Service Can Teach Your Small Business
When your company turns ten years old, it’s cause for celebration. And what’s a birthday celebration without a (cup)cake? That was the thought process when Susan Payton, the rockstar owner of Egg...
View ArticleHow to Blog Better and Get More Shares
It’s a reality in today’s digital marketing environment: You must blog. We’re called on to be prolific content creators. We’re called on to consistently produce and publish. What we aren’t called on to...
View Article3 Ways to Make Your Content Marketing Profitable in 2017
Content marketing has been hailed as “King” of the digital world for years now. Still, one of the biggest questions surrounding this practice is, “how can we measure the ROI of a blog post?” A blog...
View ArticleHow Authentic Content Marketing Can Make Your Business Remarkable
Here’s the big challenge with content marketing today: It’s hard to get heard. It’s a big, noisy world out there and for your content to rise above the fray and into the eyes (or ears, if you’re...
View ArticleWriting for Voice Search: How to Increase Your Chances of Getting Found
Alexa, what are some good date night ideas for me and my Valentine? Siri, show me what’s going on in my area. Unless you’ve been hiding under a rock, you probably know the names of two of the most...
View ArticleDoes Your Content Challenge Your Reader?
Marketing 101 says that you have to pave the path of least resistance if you want to get your audience to take action. For many marketers that means watering down a message so it’s easy for the masses...
View ArticleKeyword Research in 2018: Where to Go
There’s a well-loved myth out there that if you write extremely well, that’s all you need to rank high on Google. Although it’s true that quality trumps just about everything in content marketing, the...
View Article